BEAST BLOG

November 23, 2014
Instagram Watch: 3 Spookily Successful Halloween Campaigns of 2014
Instagram Watch: 3 Spookily Successful Halloween Campaigns of 2014

The holiday season is underway and with it, a slew of brands attempting to engage audiences with highly creative and interactive social campaigns. This Halloween, Instagram in particular proved to be a platform worth paying attention to for innovation. For a network based on visuals, it would seem to be a no-brainer as a method…continue reading

Social Media Beast of the Week: JBL's #Cordfail
Social Media Beast of the Week: JBL’s #Cordfail

Combos are awesome. While the delicious, pizza-flavored filled pretzels make for a great snack, we’re talking about companies combining multiple marketing tactics to create colossal campaigns. To help promote their new Bluetooth-enabled Synchros wireless headphones series, JBL Audio wanted to poke fun at a very common headphone headache among users: dangling cords and the potential hazards (and hilarity) that…continue reading

Why Restaurants Belong on Instagram
Why Restaurants Belong on Instagram

Log on to a social media network and try to not see a picture of food. Go on, we dare you. You can’t do it; it is impossible. People love sharing pictures of their food. Consequently, nowhere is the link between dining and social media more obvious than it is on Instagram. With over 200 million…continue reading

Bust out of the Seams: How to Do Pinterest for Retail
Bust Out of the Seams: How to Do Pinterest for Retail

Pinterest and retail stores go together like peanut butter and jelly—you already have products that potential customers are (p)interested in, you just need great pictures and a strategy on how best to display them. For a small business or boutique, this means embracing your unique brand and style in order to set yourself apart from your competitors. Just as…continue reading

Social Media Beast or Bust
Social Media Beast or Bust

The first mistake a brand could make when launching itself into the world of social networking would be to underestimate its wicked timely power. After all, virality can be your friend but also your worst enemy. The second mistake would be to utilize social media with a conventional marketing mindset. Blatant self-promotion alone won’t get you far with…continue reading

Return on Engagement: From Comments to Pennies
Return on Engagement: From Comments to Pennies

When marketers started turning to social media to reach consumers back in the early 2000s, they approached the measurement of success from traditional marketing standpoints. Everyone began to see value in social presence but pinpointing where the value came from in terms of ROI was virtually impossible. While an inability to specify what metrics mattered…continue reading

What 3 Social Media Metrics Matter Most to Small Businesses? 
What 3 Social Media Metrics Matter Most to Small Businesses? 

Google Analytics, Twitter Analytics, Google Webmaster Tools, Facebook Insights, and many many more. There is no doubt that there is a whopping number of social media metrics and data currently circulating the ether. And with so many different metrics and insights calling for our attention, it can often become difficult to decipher exactly where to…continue reading

Social Media "Beast or Bust" of the Week
Social Media Beast of the Week

Each week we here at Social Media Beast will take a look at a recent campaign, post, or strategy that we think was either a Beast (a hugely successful campaign) or a Bust (a complete disaster) to help guide you with your own social media efforts. This week, we’ll take a look at a California-based…continue reading

Social Media Week Recap: 5 Things You Need to Know
Social Media Week Recap: 5 Things You Need to Know

Last week, our beasts roved the city to attend Social Media Week sessions that would help keep us on top of our game. We are happy to report that Social Media Week did not disappoint. We got tons of great tips that we are excited to use in the future! And, as promised, we’ll even…continue reading