BEAST BLOG

January 26, 2015
5 Tips for Calming a Social Media Crisis
5 Tips for Calming a Social Media Crisis

Social media is a beautiful thing; a far-reaching outlet full of endless possibilities for creativity and viral-ity. With the pros, however, come the cons and as important as it is to understand the benefits of social networks, it’s almost more important to prepare for the moments when they may be used against you. Take into consideration these…continue reading

5 Helpful Tips to Make an ENORMOUS Impact on Social in 2015
5 Helpful Tips to Make an ENORMOUS Impact on Social Media in 2015

There is no denying that we are currently in the golden age of social media. In 2014 alone, 8 out of 10 small to mid-size businesses (SMBs) used social media to drive business growth and 3 out of 5 said they gained new customers by doing so. If your company is business-to-business (B2B) or business-to-consumer (B2C)…continue reading

5 Ways to Make Your Facebook Festive
5 Ways to Make Your Facebook Festive

We are all feeling the festive spirit this time of the year. Christmas trees adorn entryways, stringed lights sparkle in the streets, and kids write wish lists to Santa.  Now is the perfect opportunity to enthuse customers with the same holiday cheer using Facebook! Consumers are on Facebook browsing old friends’ Christmas festivities and hunting…continue reading

The Facebook and Twitter Buy Button in 2015
The Facebook and Twitter Buy Button in 2015

Over the summer, news broke that both Facebook and Twitter were continuing to experiment with e-commerce through a Buy button within posts and tweets.  Both are currently being tested with a small number of clients, yet advertisers and marketers are eagerly awaiting its arrival.  Rather than rushing the roll out, Facebook and Twitter are making the smart move…continue reading

Customer Service: Dealing with Trolling
Customer Service: Dealing with Trolling

The good news is you’re social media campaigns are killing it. You’ve grown your platforms and the social networking you’re doing is exceeding expectations. You’ve developed a respectable page in which individual users can engage in conversation with your company and feel like you’re listening, responding, and taking an interest in your customers.  The bad…continue reading

Instagram Watch: 3 Spookily Successful Halloween Campaigns of 2014
Instagram Watch: 3 Spookily Successful Halloween Campaigns of 2014

The holiday season is underway and with it, a slew of brands attempting to engage audiences with highly creative and interactive social campaigns. This Halloween, Instagram in particular proved to be a platform worth paying attention to for innovation. For a network based on visuals, it would seem to be a no-brainer as a method…continue reading

Social Media Beast of the Week: JBL's #Cordfail
Social Media Beast of the Week: JBL’s #Cordfail

Combos are awesome. While the delicious, pizza-flavored filled pretzels make for a great snack, we’re talking about companies combining multiple marketing tactics to create colossal campaigns. To help promote their new Bluetooth-enabled Synchros wireless headphones series, JBL Audio wanted to poke fun at a very common headphone headache among users: dangling cords and the potential hazards (and hilarity) that…continue reading

Why Restaurants Belong on Instagram
Why Restaurants Belong on Instagram

Log on to a social media network and try to not see a picture of food. Go on, we dare you. You can’t do it; it is impossible. People love sharing pictures of their food. Consequently, nowhere is the link between dining and social media more obvious than it is on Instagram. With over 200 million…continue reading

Bust out of the Seams: How to Do Pinterest for Retail
Bust Out of the Seams: How to Do Pinterest for Retail

Pinterest and retail stores go together like peanut butter and jelly—you already have products that potential customers are (p)interested in, you just need great pictures and a strategy on how best to display them. For a small business or boutique, this means embracing your unique brand and style in order to set yourself apart from your competitors. Just as…continue reading