September 30, 2014
Is the Facebook Algorithm Change Really That Terrible?
Is the Facebook Algorithm Change Really That Terrible?

In an ideal world, every page on Facebook would have every post they make displayed on every single News Feed. In the world we actually live in, however, there are too many posts to show them all. The average Facebook User has 1,500 eligible News Feed posts to see every time he or she logs…continue reading

Social Media Bust of the Week
Social Media Bust of the Week

Everyone wants their social media campaigns to be Beasts – huge success stories and campaigns that go viral. The reality is that getting a social campaign to be a Beast is like shooting craps – the odds are against you. Monster social media campaigns take planning, a dedicated team, clear and measurable goals, and, yes, a little luck. A slight misstep…continue reading

Hyperlapse: A Monster Advantage for your Business
Hyperlapse: A Monster Advantage for your Business

How to Use the New Hyperlapse to Get Ahead in your Business Instagram’s new app, Hyperlapse, was released a few weeks ago (sorry Androids, iOS users only right now!) and it is awesome.  You can now create amazing, Spielberg-esque time-lapse videos on your smartphone. You don’t even have to worry about trying to steady your…continue reading

brands to watch on instagram
Instagram Watch: 5 Brands that are Killing It!

  With massive numbers of 200 million monthly active users and an average of 60 million photos added per day, it’s no surprise Instagram has cemented itself within the social world as a powerhouse. Thousands of brands have jumped on board the train and are finding success utilizing the network to engage with fans. A…continue reading

small business blogging
Blogging Outside the Box

Blogging Outside of the Box: Ways Your Small Business Can Win at Blogging You hear it all the time now; “I have a blog.” “I blog.” “What’s your company’s blog?” It seems like everyone is doing it so you are too, but is it having the effect that you hoped it would on your small…continue reading

7 14c post
Leveraging Your Fan’s Creativity Through Social Media

Do you struggle with ways to engage your fans and followers? Are you overwhelmed with the amount of feedback you receive about your business but unsure of how to utilize it? Stop the worry and start the attack because everything you need is right in front of you. Research has found the average American user,…continue reading

8 Scary Social Media Questions Your Small Business Must Answer

Is your organization really prepared to execute a successful social media strategy that is on par with the quality of your business? Do you know what components are necessary to execute a successful social media marketing campaign for your small or mid-sized business? If you don’t know the answers to those social media questions, read…continue reading

6 Monstrous Mistakes Brands Make on Instagram

So you finally did it: You joined Instagram! You’ve been hearing all about how rapidly Instagram is growing, how engaged its user base is, and all the benefits it can provide for a small business, and you finally decided to create a brand account for your company. So now you just post photos, right? Wellll,…continue reading

Pictures in Tweets: How Your Small Business can Benefit

Content may be king, but visuals rule when it comes to social media. This is especially true on a social media giant like Twitter that limits you to 140 characters. Over the past year, Twitter has taken steps to redesign its platform putting more emphasis on visuals. These changes have made it imperative that brands…continue reading