May 2, 2016
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Influencer Marketing: Drafting the Perfect Outreach Email

The role of marketing and advertising has changed from the simple days of simply broadcasting the same message over and over on Facebook. In fact, millennials – the most popular demographic marketers are trying to target – have become immune to the practically retro ways of banner and sidebar advertisements. This leaves marketers scratching their…continue reading

4 21 blog
5 Social Networks You Don’t Have to Jump on Just ‘Cause They’re There

If you’re a small to mid-sized business and you haven’t developed a social media presence yet, you need to – and you probably already know that. But before you go all out joining every social network the cool kids are on, you should know, not every platform will significantly benefit your business. In fact, joining…continue reading

4 15 blog
When to Swipe Right on a Social Media Agency

We live in a world where food, friends, and the occasional flirting is at our fingertips. We make snap decisions based on quick assessments and if it doesn’t work out, well, there are always more options loading in the queue. We aren’t suggesting you choose your social media agency like you choose your next Tinder…continue reading

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Beast Spotlight: Meet Brandon, Fan of Extreme Sports and SpongeBob SquarePants

Name: Brandon Nickname: Brando, Quik Stix, Sponge, SkyMan Hometown: Dundee, IL College: Taylor University – Indiana So. “Sponge”, huh? Yeah. I used to be obsessed with SpongeBob SquarePants back in the day, so some of my friends started calling me Sponge. I brought a huge container of SpongeBob bubble gum from Costco to baseball practice one…continue reading

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5 Social Media Faux Pas to Avoid…And How to Recover From Them

The quickest way to kill your brand is by not adhering to basic social media etiquette. Here’s a list of 5 things to avoid entirely, with a smidge of advice on how to get out of trouble in case you do breach these prim and proper rules. No Social Movement Hashtags It might be tempting, but…continue reading

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Leaving on a Jet Plane: Using Social Media Within the Travel Industry

There’s no denying it – social media is EVERYWHERE. Whether you’re a loyal Snapchatter, Instagrammer or simply enjoy scrolling through newsfeeds to get your daily fix of informational, (or not-so-informational) interesting articles  – probably more hours than you’ll admit to – there is no avoiding the inviting colorful icons eager to get ‘liked’ or ‘followed.’…continue reading

On the Hunt for an Agency: 3 Reasons Why Your Business Should Outsource Social

While a social media presence is vital to the marketing strategy of any business nowadays, there is quite a bit of debate around the best way to navigate the vast landscape of platforms, hashtags, 140 characters, etc. Most small to mid-sized businesses don’t have the time to manage their social channels effectively, nor the luxury of…continue reading

Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page

When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms such as Facebook have become…continue reading

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Beast Spotlight: Meet Dillon, Strategizing Comedian Who’s Not a Fan of Hardee’s

Name: Dillon Diatlo Nickname: D-Fire, Dr. D, Dill Pickle Hometown: Not Pittsburgh College: University of Pittsburgh This interview was conducted based on questions submitted by those, who had previously been interviewed by Mr. Diatlo. Some of them are absurd, some of them are sensible, all of them are answered in a very Dillon fashion. It…continue reading