May 28, 2016
5 26 blog
The Fine Line Between Tasteful and Tasteless: Why Brands Should Be Extremely Careful When Paying Tribute To Celebrity Deaths

In today’s pop-culture saturated society, where memes go viral in a day and wars are waged over the speculated meanings of certain cult movies (*cough* Star Wars), it’s hard not to feel obligated to partake – or at the very least, stay up to speed with it all. But if there’s anyone who feels compelled…continue reading

5 24 blog
Why Traditional Forms of Advertising Will Fail at Connecting with Future Generations

Social media and digital marketing has always been associated with the fast pace of evolving technology. Social and digital media have disarmed traditional advertising tactics less effective than before- with only 3% of millennials consuming traditional media.  A Honey & Sparks study, recently found that more than 25% of millennials left Facebook in 2014 –…continue reading

5 17 blog
Piece Together the Puzzle: How to Develop a Visual Brand Identity

A logo is not a brand. Just because it has your company’s name stamped on it, does not mean it works with who your brand is and what it represents. What type of friend is this company going to be? The fun and flirty friend who makes me laugh whenever I read their tweets? Will…continue reading

5 12 16 blog
Reaching New Heights: The Benefits Behind Live Social for Events

The 2016 Concierge Preferred Trade Show was a huge success and if you need evidence of that, look no further than social media. Exhibitors enjoyed taking to Twitter and Instagram to post updates of the event, which is not only fun, but hugely beneficial to their own social media followings. You can take advantage of social…continue reading

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Private Rental Sales Leads and Brand Awareness for Chicago Tourism & Hospitality

Chicago Trolley and Double Decker is the premier hop on hop off Chicago bus tour provider, and also offers private trolley rentals for parties and events. They initially approached Social Media Beast to help build an engaged local social following that would keep Chicago Trolley top-of-mind in the city. More recently, SMB has also focused specifically on…continue reading

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Influencer Marketing: Drafting the Perfect Outreach Email

The role of marketing and advertising has changed from the simple days of simply broadcasting the same message over and over on Facebook. In fact, millennials – the most popular demographic marketers are trying to target – have become immune to the practically retro ways of banner and sidebar advertisements. This leaves marketers scratching their…continue reading

4 21 blog
5 Social Networks You Don’t Have to Jump on Just ‘Cause They’re There

If you’re a small to mid-sized business and you haven’t developed a social media presence yet, you need to – and you probably already know that. But before you go all out joining every social network the cool kids are on, you should know, not every platform will significantly benefit your business. In fact, joining…continue reading

4 15 blog
When to Swipe Right on a Social Media Agency

We live in a world where food, friends, and the occasional flirting is at our fingertips. We make snap decisions based on quick assessments and if it doesn’t work out, well, there are always more options loading in the queue. We aren’t suggesting you choose your social media agency like you choose your next Tinder…continue reading

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Beast Spotlight: Meet Brandon, Fan of Extreme Sports and SpongeBob SquarePants

Name: Brandon Nickname: Brando, Quik Stix, Sponge, SkyMan Hometown: Dundee, IL College: Taylor University – Indiana So. “Sponge”, huh? Yeah. I used to be obsessed with SpongeBob SquarePants back in the day, so some of my friends started calling me Sponge. I brought a huge container of SpongeBob bubble gum from Costco to baseball practice one…continue reading